MADISON ESTATE COUNCIL

Greg Monday defines his practice by his clients—he's a family business lawyer. His extensive experience and
knowledge of business law, contracts, tax law, estate planning and more help family business owners achieve
their goals while preserving family harmony. He primarily works with clients in real estate, manufacturing and
retail with companies valued at $30 million and up.

Greg assists with issues at the intersection of family and business transitioning between generations, owning and
running a business together, supporting retirement and ensuring the family legacy endures. His knowledge of
family businesses, backed with the support of a full-service business law firm, makes him a valuable legal
partner.

Clients appreciate Greg's ability as a consensus-builder. His technical knowledge gleaned from decades of
practice, combined with his upbeat, optimistic attitude, give him a unique perspective in creating solutions that
work for all parties. He serves as a trusted adviser, helping clients work through sensitive issues and achieve their
goals beyond financial success.

His knowledge of family business dynamics runs deep and began early. He worked his way through college at a
family-owned restaurant and afterward, was employed at two other family businesses. Before he entered law
school, he had already gained much practical experience with the unique qualities and needs of family business
owners.

Greg is an adjunct business law professor at the University of Wisconsin Law School. He is also the author of The
Lawyers Guide to Family Business Succession Planning (ABA 2020) and publishes a blog about family business law.
Greg and his wife, Stephanie, married in 1987 and attended law school together. They have three adult children.
Greg and Stephanie enjoy the arts, such as literature, music, film and theater. Greg also loves hiking with his
daughter, photography and animals, especially the family dog and four cats.